FastLaneNovember2020 - 11

THE CUSTOMER
EXPERIENCE
Y

COMES FULL CIRCLE

ou've probably heard about
the Customer 360 feature in
Compass, but do you know just
how powerful it can be? Customer 360
lets us know when we're interacting
with loyal AutoNation Customers
so we can thank them for choosing
us - the goal is to let our Customers
know how much we value them and
deepen our relationship with them on a
personal level. That sort of interaction
is invaluable when it comes to building
business now and well down the road.
With Customer 360, you have access to
view the shopper's transaction history
across all stores, with insight on the
vehicles they've purchased, their cars'
service details and the protection plans
they own. You can even see the current
offers available to them.
Make no mistake: This is a powerful tool,
with abundant, accessible and accurate
information that you can use to keep
Customers engaged and motivated.
Better yet, Customer 360 is highly
intuitive, so you can find the data you're
looking for quickly and easily.
Forget about trying to piece together
Customer history from multiple sources
- now you can get all the important
details you're always searching for at
the click of a button.

Plus, Customer 360 is continually
evolving. Future updates will include
things like vehicles of interest, RO
history and more.
All together, Customer 360 is an
integral component in our efforts
to provide a peerless Customer
experience, saving you time and effort
while you delight your Customers. And
that translates directly into increased
referrals, repeat business and a
streamlined sales process, so you can
quickly assist the next Customer.

LINDA GARDNER
SENIOR PROJECT
MANAGER

ADDISON VERKLAS
DIRECTOR, SALES
SYSTEMS MARKETING

We'd love to hear about your
experience with Customer 360,
including success stories and
suggestions for new features or
improvements. Share your
feedback with us by emailing
compass@autonation.com.

FASTLANE 11
FastLaneNovember2020

Table of Contents for the Digital Edition of FastLaneNovember2020
